Do you know how your websites look like on mobile devices such as Android phones, iPhone, iPad or other tablets? You should check it out if not yet. As there are such a huge number of internet users using their mobile devices and tablets to surf the web nowadays? If your site is not mobile friendly, you will lose a lot of valuable visitors and this cause the close of many business opportunities. Do not forget that building a mobile-friendly website will not only satisfy your mobile users but also convert more prospects into customers by reaching the ever-growing mobile community.
On April 21st Google will release an update to its algorithm proving that Google likes mobile friendly websites. This update officially gives priority to mobile-friendly sites when searching from a mobile device. This means that on this day mobile-friendly sites will begin to rank higher in search results. The impact on business is significant especially for online retailers and service providers. The fact is that Google gives preference to mobile-friendly websites because there are more mobile internet users than ever before. There are a variety of ways that this update stands out. First of all it is big in a global way. These updates will not roll out in the United States alone but rather globally affecting all internet users universally. There will not be time to see how it affects one market in order for other markets to adapt. The changes take place April 21st and any site crawled thereafter will either get higher rankings for being mobile friendly or naturally fall to the wayside as mobile-friendly sites increase domain authority.
The algorithm update is also unique in that it affects each page of a website different. Each page will be crawled and ranked for mobile-friendliness. This means businesses with large sites can focus on eCommerce pages to get up to speed and hopefully not be penalized for pages that do not meet the new criteria.
One thing to note when looking into a mobile-friendly site they are technically called responsive websites. Don’t let the lingo get confusing, mobile-friendly isn’t always responsive but responsive is always mobile-friendly. When talking to a website provider makes sure you ask if they create responsive sites. The last things you want are two different addresses for the desktop and mobile. Even though the m.yoursitehere.com sites are mobile-friendly, they will still be penalized in Google’s new algorithm because the URL is different compared to the desktop.
Online marketing professionals around the world are preparing for April 21st but the truth is we’ve seen it coming for awhile. Ranking signals are always changing and with the rise of mobile search and the ubiquity of mobile devices it really is no surprise that mobile friendliness has become one of the top factors for ranking on Google.
Ranking signals include things like keyword content, Meta tags and link structure. This update will be less about content and more about the experience of mobile users. Mobile-friendly design that uses responsive website platforms is the new standard and it is a nod to the user experience of mobile users. Given that this is the first year mobile search is exceeding desktop search it is appropriate that Google is rolling out this major change now. For more information visit the site https://www.webvantage.nl/